Should you choose print or digital signage?

Traditional print signage solutions have been enormously popular for a long time but in recent years, innovative digital options have become more widespread as businesses seek to stand out from their competition in new and creative ways.

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As it can be difficult to evaluate which signage option will make the biggest impact and give you the best return on your investment (ROI), here are some of the most important things to consider.

Cost

You will find it especially beneficial to invest in high-quality signage solutions if your business is reliant on visual media to drive footfall and sales. As reprinting traditional signage can very quickly become incredibly costly, investing in a digital solution that can be updated easily and efficiently might be the ideal choice for your business.

Effect

Ensuring that your signage attracts attention for all the right reasons is crucial. Digital signage is widely regarded as delivering a more impactful effect than their more traditional counterparts, particularly because the light emitted from them can enhance the visibility and memorability.

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Reflecting your reputation with Digital Signage

Digital signs have been shown to drive beneficial results for businesses and organisations across a wide range of industries and sectors. Deciding to stick with traditional print signage solutions, even though your competition has made the switch to digital options, might place you at a disadvantage, especially if your target audience is notably drawn to digital options. Remember though, it is crucial that whichever option you select fully reflects your brand’s personality and values.

Environmental impact

As more consumers are actively seeking out businesses with clear environmental policies, considering the impact your business is making on the world around you is becoming more and more important. The production of print signage can be very inefficient, however, the long-life and minimal running costs of digital options can minimise the environmental impact of your business.

Customer engagement

Importantly, your signage should immediately engage your unique target audience. There are a wide variety of ways to utilise digital signs including, as this Forbes article details, to tell an engaging story.

Versatile, creative and with the potential to encourage audience interactivity, if standing out and connecting with your customers is one of your top priorities, digital signs might be an ideal investment that will help to propel your business towards some of your core business objectives.