Category: Advertising & Marketing

Three Things You Might Not Know About Shopping Carts

When you stop by the grocery store to pick up some food for your family, you probably take for granted that there will be a shopping cart waiting for you. Made from metal, these carts feature wheels that can move across the flooring in the store without sticking and have plenty of space for all the food you pick out. These carts also have a small front basket that helps you keep an eye on your child as you shop and a shelf on the bottom for storing extra packages. Even if you worked in retail before, there are some things you may not know about these carts.

Electrical Stops

Most grocery stores use an honor system that lets you use a cart for free, but some stores want to cut down on costs and now use new types of carts. ALDI requires that you put a quarter in the cart, which unlocks it from any others in that row. When you bring the cart back, you get your quarter back. Other stores use electrical systems that monitor the location of the cart. If someone tries to take it out of the parking lot, the system will put the brakes on the shopping cart casters to keep that cart from moving any further.

It Almost Failed

The man who invented the shopping cart owned a grocery store and grew tired of seeing customers fill their baskets and then leave. He thought that giving them a basket that had more space inside would encourage them to keep shopping until they filled their carts. Though he launched the carts in his store, most walked by without trying one. It wasn’t until he paid people to wander around the store and push the carts that others began using them.

Future of Shopping Carts

If you’re lucky enough to live in one of the test markets used by Whole Foods, you might get the chance to try out one of the newest shopping carts for yourself. These carts have an internal motor and will actually follow along with you as you do your shopping. You can download an app at home and upload your shopping list to the app. A device on the cart helps you keep track of that list. These newer carts can even register everything you place inside and automatically charge a card you registered.

Many people take for granted that they can use shopping carts when doing a little shopping. The original carts, which were simple baskets with wheels on the bottom, look quite different from those found today. When you head to the store, think about some of these fun facts as you do your shopping.… Read More

How to Capture Your Special Moments with Event Photography

When it comes to the memories in your life, it helps to recreate them with vivid pictures that capture moments your memory may have slightly forgotten. This is why it’s so important to take event photography seriously. While it may at first seem like an expense, later down the road you will be thanking yourself as you relive your most precious moments.

Event photography is more than just weddings. While weddings are one of those events that everyone immediately connects with a professional photographer, there are many other times they can come in handy. Corporate events, birthdays, family reunions, parties, and conferences can all be perfect events to have a photographer capture.

Remember it’s about reliving the memories from the event. Any event that you feel is worth remembering is worth having pictures taken. Professional photographers or even photo booths can help to capture those memories and can preserve them far into the future. There’s always a way to get pictures taken regardless of what your budget is.

What Goes Into The Price Of Event Photography? 

Many people ask the simple questions of “how much does event photography cost?”. However, it’s important to realize the price of photography will highly depend on many factors. You should have a good idea of what your budget is ahead of time so you can find the best photography option that is suitable for you. Let’s take a look at the factors that go into determining the cost of photographing an event.

Quality Of Work – Simply put, you get what you pay for. By looking over a photographer’s past works, you should be able to get a good idea of whether their work is up to the standard you are looking to have done. Higher quality photographs typically come from more expensive photographers.

How Long The Event Lasts – Just as you pay a disc jockey hourly for an event, you will have to consider time as a factor for a photographer as well. A photographer is going to charge more for photographing a three-hour long event as compared to a one-hour long event. Various photographers will charge different rates and have certain hour minimums.

Other Time Factors – The photographer’s time for their job is more than just the length of time that a certain event lasted. The photographer has their travel time to and from the event. They also have much time spent editing their work. Editing time depends on the number of photos that were taken. There are typically more photos taken over the three-hour event as compared to the one-hour event. This means the three-hour event requires more editing time and will come at a higher cost than the one-hour event.

Event photography is an important thing to consider when you want to create memories that last a lifetime. You’ll be surprised at the moments that your memory lapsed on when you view the pictures from the event and remember many special moments. Photographing your important events is a … Read More