Category: general

When Music became a form of your identity.

Humans have never been solitary creatures. We do get the odd hermit now and again or even have a craving to solitude but generally these are fleeting and the default for a human seems to be that they want to be part of a community of some kind. Throughout the ages clothing such as uniforms and styles of dress have been used to distinguish groups from each other along with hair and even body tattoos. However these indicators have been given an even stronger fuel and reason to align oneself with a group and that is music.

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The radio is the key beginning as it brought music to the masses via the BBC. Whilst the program controllers were strongly in control, with Classical music being played, the advent of the teenager and the young’s disposable income that were suddenly available became massive cultural factors in how the DJ of the time needed to modify and change their output to the Crooners such as Frank Sinatra and Johnnie Ray plus skiffle, the blues and Rock and Roll to meet demand. The UK had to rely on the youth to fill roles in employment left vacant by the death of the previous generation so that the nineteen fifties teenager, tired of being moralised at by the generation that had saved them chose to rebel, if only ever so slightly. They began to congregate in places that played the tunes they wanted to hear be it the record shop, the youth club and the coffee shops.

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Music and identity became intrinsically linked as the Teenagers formed groups the Bobby soxers for girls obsessed with Sinatra and the Teddy Boys for males. The music that they listen to reinforced there cultural would view. It spoke to them and acting not only as the reflector but also as the director. These pioneers created the cultural landscape that following generations of youth have copied and repeated. It is a powerful tool in marketing where Music for business companies can come into a business and work with them to create a soundscape to increase dwell time and create and aural environment that attracts the customer in as well. There are many examples of music for business that you can talk to the professional companies about.

The Teddy boys gave way to the Mods who in turn were at odds with the Rockers. Then there were the Glamsters and Punks, new Romantics, Hip Hop and that leading onto House, Acid, Garage and now Grime. We have Goths and Emo’s plus the general groundswell of those who just like modern pop. There is a culture of identity and stratification that if it can be tapped into like the good people above can find for you there is audience to attract and cater for readymade and prepared to tell its mates to come and join them.… Read More

All about the snowy season of Winter

Winter is one of the seasons that often divides opinion with some people loving the snowy conditions and the excitement of the run up to the Christmas period whilst others dislike the cold and wet weather and are simply waiting for the warmer weather of the Spring to arrive.

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One thing that most people can agree on is that it is nice to curl up under a blanket in your nice warm home with a hot chocolate during the colder weather.  Keeping warm in winter is important, especially for the very young, the elderly and those with certain health conditions. This is why you should make sure that you arrange for a Gloucester Boiler Service company to check over your heating system before the cold snap kicks in. If you are looking for a reliable option, then Click here

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Winter is a magical season despite the chilly weather and here are a few interesting facts for you to have a look through:

  • The positioning of a country on the planet has an impact on the severity of the winter weather. In the Northern Hemisphere the weather tends to be more dramatic than in the Southern Hemisphere. This is because the Southern Hemisphere has less land masses and so the climate is of a maritime type. As well as the positioning of a country affecting the weather the positioning of the earth on its orbit also impacts the weather. Strangely during the winter months, the Earth is actually at the closest point to the sun in its entire orbit cycle.
  • Snowflakes are impressive creations. Back in 1887 a snowflake that measured 15 inches wide was recorded as having fallen in Montana. It is thought at a round one septillion (yes, it is a really number) individual snow crystals fall each year with the average snowflake falling at around 3 miles per hour.
  • Many animals and insects are perfectly adapted to deal with the colder weather although many of us like to help out our wildlife friends by providing them with options for shelter and food. In New Zealand an insect called Weta has a unique way of coping with the freezing weather. The insect actually allows itself to freeze with the weather and will remain frozen solid until the temperature starts to warm up when it will thaw out and carry on with its life as normal.
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Where did the need for London Professional SEO services begin?

London SEO services and SEO services throughout the country have increased dramatically over the last few years. The origins of SEO are not clearly identified as is the case with many internet-based advancements, but it is thought to have first gained momentum as a concept in around 1991 as a result of the creation and further evolution of Google as a search engine.

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During the early 1990’s more and more people were using the internet both as a means of research and also to find companies whose services and products that they were interested in. The problem with the early search results was that the quality of those results could not always be guaranteed meaning that individuals searching for a particular item would not necessarily get the best results on the first page of the search results. This resulted in websites being stuffed with the keywords that people were using in their searches and in some cases, this made the written content on some website impossible to read and gave a really poor user experience. This practice along with some others from the time became listed as black hat SEO practices and are no longer accepted by Google.

By 1998 the co-founders of Google had established PageRank which was a sophisticated algorithm that was designed to help rank the search results best on the keywords but also based on the quality of the website. This is probably where the birth of Search Engine Optimisation as we know it occurred. By the turn of 2000 Google had positioned themselves at the forefront and even started to provide guidelines that web designs and SEO companies could follow to ensure that they were using what was now known as white hat SEO rather than the previous now frowned upon black hat SEO practices. The guidelines explained how the white hat SEO worked within the parameters of the Google algorithms and enabled websites to rank higher in the search engine results.

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Since the early 2000s there have been many changes to the Google algorithm and along with this comes a tweak to the way that SEO practises take place. The notable change came with the introduction of the Florida update in 2003, the launch of Google Analytics in 2005, the Caffeine algorithm change in 2009, Panda in 2011, Penguin in 2012 and in 2015 the mobile update. As the algorithm is adjusted, we will see more changes to the way that we conduct SEO on sites.… Read More

My favourite Grand Prix on the Circuit.

Although I am British there is one Grand Prix race on the calendar that I always look forward to.  It is the Canadian Grand Prix at it generally proves to be one of the most exciting races of the season. If I could I would love to join the Canada F1 Paddock Club and be able to see the action right up close. It would be brilliant to see the cars and drivers right up close and personal and really be in the action for once rather than on TV. If you go to edgeglobalevents.com/f1-paddock-club/f1-paddock-club-canada you can see what they have on offer as its not as pricey as you might think. There is just the little matter of the transatlantic flights to pay for as well!

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I’ve always liked the Canadian Grand Prix as it is usually one of the most technically course that there is. Its built on a man-made island just outside of the sprawling capital of Canada. Prior to this it was held in a variety of settings but the public needed a central place for it to be held and the infrastructure was set up better for there than anywhere else in this huge country. The course is very technical and demanding on the drivers, whilst there are no long straights as such but there is a long drag up from the incredible hairpin. This last part of the course was the original start finish straight before it was moved following a terrible accident in 1982 where a car was stalled on the grid and with nowhere to go the one of the cars behind it hit it at an incredible speed. The track is not exactly twisty either. The start was moved further down the track so that the start finish led to a series of S bends to slow the cars of the grid down. What it has are some very fast corners that mean the drivers must be on top of their braking distances and find a way past their opponents with guile and skill rather than pure grunt and horsepower.

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One other factor is that it often rains at the event. As it is in spring time Canada is just one of those countries where you never know what you’re going to get. Rain is the great level in Formula one. It gives all the drivers a chance to compete on skill rather than who has the most advanced car. It also has the wall of champions. This is a wall that is at the lower end of the start finish straight as you come off the final left hander. It’s called the wall of champions because so many past ones have hit it. If you watch only one race a year try and make it this one.… Read More

Five more great ways to use your bay window alcove

Following on from our last article on how to make the most of your bay window, here are five more ideas.

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Use it to display your Christmas tree

Depending on when you put up – and take down – your Christmas tree, the chances are that it will take up a valuable chunk of your living room for at least one month every year. Bay windows make the perfect place to display your Christmas tree. This space is often wasted, and just think how pretty those twinkling lights will look from the street outside. Home and Garden magazine has some great tips on how to decorate your Christmas tree to make it a real showstopper, including choosing warmer lights for a cosy feel.

Fill it with plants

If you are green-fingered, you might like to use your bay windows to display some of your favourite houseplants. You will have to make sure you only place plants here that are suited to the conditions. The exact conditions will depend upon whether your room is north- or south-facing, how warm it is, and whether the window is shaded. Plants that love a lot of sunlight will do well near a window.

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Add an armchair

If you don’t have space for a sofa in your bay, make it into a cosy reading spot with a single armchair. You don’t even need to choose a chair that matches the rest of your living room furniture, with a standalone chair looking great on its own in a bay alcove.

Install slatted blinds

If your property is right on the street, as is the case with many older houses, slatted blinds enable you to maintain your privacy while still letting light in. Adjust the slats to filter the light but stop people seeing into your home. Adding tilt and turn windows from a specialist such as firmfix.co.uk/windows/tilt-n-turn-windows/ can help to minimise disruption to your blinds when opening and closing windows.

Leave it empty

If you enjoy the feeling of light and space, there are no rules to say you shouldn’t simply leave your alcove empty. Add a tall lamp if you want to light up a dark alcove in the evenings; otherwise, leave it alone and just enjoy the extra floor space.… Read More

Staple pieces for a winter wardrobe

As fond as you may be of having the latest fashion trends, there is a lot to be said for investing in some classic items that will last you for years. Not only will you save yourself a lot of money, but you will also be doing your part for the environment.

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Where do you start? When you are revamping your winter wardrobe, there are a few staples that you simply cannot overlook. Here are a few ideas.

Heavy knits

Nothing says winter like a chunky sweater or cardigan. Waffle and cable knits are especially popular and last well for many seasons. Many have thick shawl collars that stop the chilly wind.

They make a cosy alternative to a blazer on autumn evenings at the pub.

A heavy woolen blazer

According to the style gurus at GQ magazine, the fashion trailblazers are wearing early ‘90s tailoring right now, and that includes heavy woolen blazers.

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These pair perfectly with Farah shirts such as those at ejmenswear.com/men/farah and keep you warm and stylish in the winter months. Wool blazers dress down perfectly because they do not have as much of a sheen as some other fabrics.

A warm scarf

It’s a shame that so many men refuse to wear scarves because they think they are just for the ladies. This couldn’t be further from the truth.

A classy wool or cashmere scarf will finish off any outfit. There are so many ways to wear a scarf, depending on the effect you are trying to achieve. They also come in a huge range of patterns and colours, but the classic camel, khaki and mustard are always a good buy.

Smart boots

The weather can be very unpredictable from around October onward, so you need the right footwear to keep warm and dry. Boots do not have to be clumpy or scruffy. They can be a very smart but need to be sturdy.

One pair is rarely enough. You will need two pairs to see you through the vagaries of the winter season.

Leather gloves

Freezing cold hands are not an inevitable part of the winter. Leather gloves are a sensible investment. They will stop your hands from chapping and look smart enough to complement any outfit. Black is the obvious choice, but brown is also popular.… Read More

The Second Royal Wedding of the Year

We all love a Royal wedding and this year we’ve been treated to two of them! First Harry and Meghan and now Eugenie and Jack. The princess married her long-term boyfriend in St George’s Chapel at Windsor Castle on 12th October. The happy couple have been together for 8 years after meeting at a ski resort in Switzerland. Eugenie will retain her royal title once wed and can also have the option of adopting her husband’s surname.

 

So, what of the details of the second glitzy royal wedding of the year?

Apparently, Jack Brooksbank did not give Eugenie an official engagement ring at the time of the proposal. He had, however, bought her an oval-cut sapphire ring in readiness for the proposal. The idea was that they worked on the design of an engagement together. A thoughtful gesture that shows how much the engagement meant to the couple. Together, they designed a pink sapphire ring with a halo of diamonds on a gold band with two more diamonds set on the shoulders. For your own regal ring, take a look at Halo Cluster Diamond Engagement Rings from https://www.comparethediamond.com/diamond-engagement-rings/halo-clusters

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Princess Eugenie is 28 years old and has worked in both New York and London. She worked in New York as a benefit auctions manager before returning to London to be an associate director with Hauser & Wirth art gallery. She has since been promoted to director. She has a 2:1 in English Literature and History of Art from Newcastle University. Her net worth is said to be in the region of £3.6 million.

She is the youngest daughter of Prince Andrew and Sarah Ferguson and the sixth grandchild of the Queen and Prince Philip. She has a grand regal name, the full version of which is Eugenie Victoria Helena.

The Duke and Duchess of York, Eugenie’s parents were divorced when she was six years old, but they had agreed joint custody of both Eugenie and her older sister, Beatrice. Eugenie is currently ninth in line to the throne.

The wedding was a joyous celebration with a service at Windsor Castle before a carriage procession through the town to a lunch hosted by the Queen. The evening reception was held at the York family home at Royal Lodge. The event was broadcast live until the procession had finished with hosts Eamonn Holmes and Ruth Langsford.

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Over 1,000 members of the public were invited to attend in the grounds of Windsor Castle to watch the wedding. Those invited were chosen through a public ballot system. Buckingham Palace had received over 10,000 applications from people wanting to experience the wedding celebrations.

The day after the wedding, the partying and celebrations will continue at the Royal Lodge as prepared and planned by an A-list party planning company.… Read More

Should you choose print or digital signage?

Traditional print signage solutions have been enormously popular for a long time but in recent years, innovative digital options have become more widespread as businesses seek to stand out from their competition in new and creative ways.

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As it can be difficult to evaluate which signage option will make the biggest impact and give you the best return on your investment (ROI), here are some of the most important things to consider.

Cost

You will find it especially beneficial to invest in high-quality signage solutions if your business is reliant on visual media to drive footfall and sales. As reprinting traditional signage can very quickly become incredibly costly, investing in a digital solution that can be updated easily and efficiently might be the ideal choice for your business.

Effect

Ensuring that your signage attracts attention for all the right reasons is crucial. Digital signage is widely regarded as delivering a more impactful effect than their more traditional counterparts, particularly because the light emitted from them can enhance the visibility and memorability.

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Reflecting your reputation with Digital Signage

Digital signs have been shown to drive beneficial results for businesses and organisations across a wide range of industries and sectors. Deciding to stick with traditional print signage solutions, even though your competition has made the switch to digital options, might place you at a disadvantage, especially if your target audience is notably drawn to digital options. Remember though, it is crucial that whichever option you select fully reflects your brand’s personality and values.

Environmental impact

As more consumers are actively seeking out businesses with clear environmental policies, considering the impact your business is making on the world around you is becoming more and more important. The production of print signage can be very inefficient, however, the long-life and minimal running costs of digital options can minimise the environmental impact of your business.

Customer engagement

Importantly, your signage should immediately engage your unique target audience. There are a wide variety of ways to utilise digital signs including, as this Forbes article details, to tell an engaging story.

Versatile, creative and with the potential to encourage audience interactivity, if standing out and connecting with your customers is one of your top priorities, digital signs might be an ideal investment that will help to propel your business towards some of your core business objectives.… Read More

Everything You Need to Know About Online Trading

Online trading is a term that is thrown around often, but learning how it works and how you can start doing it yourself is harder to understand. There was a time that trading was only possible through a broker who placed orders to buy or sell on behalf of people. Now, anyone can process a trade online without any help. Before you can begin online trading, its important to understand how the process works and some key terms.

When you process an online trade, you are purchasing a small piece of ownership in a company. This is known as a share. The more shares you have, the more pieces of the company you own. The value of the share can fluctuate based on many factors, including how well the business is doing and any future plans that will make them more money. If the business makes money, you may get what is known as a dividend. This is a portion of the profits that the company made.

Although online trading does not go through a person like in the past, it does go through an online trading company known as a broker trades prime. Choosing the right broker is important because they will be responsible for handling your money during the process of your initial purchase and any trades you make after. When you look for a broker, make sure to look into the fees they charge and whether or not they want you to have a minimum investment. You should also check to make sure they are reputable and have proper security in place before placing your money in their hands.

Once you choose a brokerage, you will have to set up your account. The brokerage will ask for some personal information, including your address and social security number. This helps the brokerage determine what type of tax documentation to send you and report your income from your shares to the IRS. Once your basic information is inputted, you have to select the right type of account for you. You can choose to fund it with your own money, which is called a cash account, or borrow extra money from the brokerage, which is known as a margin account. Due to federal regulations, the brokerage can only lend you 50 percent of what you want to purchase in stock. You have to have the other half in cash in the account.

Once you’ve placed money in your account you are ready to start trading. Before purchasing any stock, you should research the company, their history and future plans, and the current stock price. Once you’ve chosen the stock, you can place an order for the amount you want to buy. You can issue the order for the price you want to pay and how long you will be willing to pay it for. It takes time to find a seller who wants to sell their stock and is ready to take your offer, so it can take time … Read More