Five types of signage that no retailer should ignore

Signage is vital for any successful bricks and mortar retail business that wants to attract potential customers, promote sales or communicate with clients, and there are five different types that should not be ignored.

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Outdoor signs

This is probably the most important type of signage for a bricks and mortar store because this is what prompts customers to enter. It offers the first impression of a business and so it needs to draw customers in and entice them with what you have on offer.

Digital signage can be used for this as it can encourage potential customers who may have passed your store before but have never been inside. This can be encompassed in an entrance sign or window sign.

You may also think about pavement signs and awnings and, whatever you choose, you need to ensure that you think carefully about branding in order to draw in customers and convey the experience you can offer.

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Informational signage

Ask yourself why use digital signage? when it comes to offering information to customers, and the answers are clear to see. It is a clear means of helping customers to navigate your space and it can easily be changed according to seasonal or stock variations.

Persuasive signage

This sort of signage is aimed at influencing customer behaviour and may advertise a specific promotion or product. They can significantly influence customer flow and draw consumers to products which may have previously been ignored.

Welcoming signs

Signs advertising accessibility for people with disabilities or the welcoming of guide dogs can be an important means of demonstrating that you run a store where everyone is welcome.

These signs may also include important information such as a sign indicating where the accessible entrance is. For more information about the duty of care to make arrangements for disabled access can be found at https://www.citizensadvice.org.uk/law-and-courts/discrimination/what-are-the-different-types-of-discrimination/duty-to-make-reasonable-adjustments-for-disabled-people/.

Mat signs

Mats are often overlooked when it comes to signage opportunities but they can be a really versatile way of promoting your store or offering information to customers. Mats can be used to reinforce your branding or feature your company logo. They may also give directions, as well as being a great way of keeping your shop cleaner in bad weather.

Whatever type of signage you decide on, make sure the messages are clear and easy-to-understand.