Reintroducing RSS to Law Firms

With Google’s reintroduction of RSS on the Google Chrome browser, this week, regulation firms are heading to be using a further look at RSS for their net publishing.

I’ll share a minor background on how RSS (Genuine Uncomplicated Syndication) was very first introduced to a ton of regulation firms, eighteen a long time in the past, by me.

When you are an entrepreneur (me) marketing a new products (LexBlog), you study the cause factors for marketing. Shelling out off the credit score cards and the second mortgage loan made use of to fund your company relies upon on it.

Introducing weblogs to regulation firms, some thing they’d by no means read of, a single of the cause factors was RSS – or absence thereof in the situation of most regulation agency web sites.

RSS, I stated, was like a radio signal for a radio station. People and important news publishers had radios – in this situation, RSS viewers – but you have to have that radio tower sending out a radio signal to get your things to all those radios so that it may perhaps be read.

Most regulation firms did not have RSS enabled web sites. But web sites weren’t designed for publishing, so who cared twenty a long time in the past.

In 2003, electronic publishing arrived together en mass – which include for regulation firms who began publishing their lawyers’ perception and commentary. Blogs have been jumped on simply because they had it all above web sites for publishing, not the least of which staying the inclusion of RSS on weblogs.

Now, RSS mattered. You required RSS enabled web sites to preserve up with the competitors as very well as to get your content material to your viewers.

The times of Camelot for RSS have passed in many people’s minds – which include in the minds or a ton of regulation site growth companies and regulation firms.

We see a good variety of firms – some the major in the world – who are amazed that they really do not have a working RSS feed required to syndicate their content material across LexBlog’s network or to get to RSS viewers staying made use of by their viewers. Regrettably, they did not know any better.

With Google now shining a mild on RSS and incorporating it into Chrome so users can help save web sites so as to mechanically see updates, RSS is very likely to be of concern yet again.

Howdy, regulation firms, “There’s this thing called RSS, it is like possessing a radio signal coming off the tower if you are a radio station.”