In the advertising environment, they are identified as shopper romance management (CRM) platforms. In HR, they are referred to in other ways—for case in point, prospect partnership management or staff romantic relationship administration (ERM) platforms, and normally integrated with an applicant tracking process (ATS)—but the principle is the very same. They are platforms that leverage technological know-how to hook up with an audience—in this circumstance possible employees—in approaches that drive expertise acquisition and retention.
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