December 7, 2023


Advocacy. Mediation. Success.

The Lifecycle Of An International Athlete – Negotiating Sponsorship & Endorsements Deals

Hand shaking

This blog in our series for international athletes explains the important points to consider when entering into sponsorship and endorsement specials or merchandising agreements. 

Most athletes in most sports have rather few a long time at the major.  The normal enjoying occupation of a Leading League footballer is eight years, and it is a identical tale at the highest level of most other experienced sports.  For this rationale by yourself, it is essential that athletes and their advisers consider how to leverage their elite status and commercialise their name and image legal rights, through sponsorship and endorsements (and quite possibly also merchandising).   Not only is it an significant profits stream but it could also enable the athlete to manage their “brand value” lengthy soon after their enjoying occupation has occur to an conclusion.

This blog site examines some of the key issues to think about together with:

  • What are the distinct alternatives obtainable to athletes?
  • What are the key items that athletes must be taking into consideration?
  • What are the key terms to be deemed when negotiating a contract?
    • Exclusivity
    • Marketing and advertising legal rights granted
    • Status management
    • Athlete’s liability
    • Handle and approvals
  • Overall method


Mary-Clare Palmer Edmund Forey