LexBlog is enabling authorized bloggers to have their weblogs provided in a burgeoning Open Legal Blog site Archive.
Doesn’t make any difference if the blogger is a shopper of LexBlog’s or not. Any credible lawful website may be provided – at no price. Their blogs, with accompanying profiles, are involved in LexBlog.com and syndicated to other publishers.
You wouldn’t imagine the junk we get. This early morning I noticed a trucking enterprise seeking to get their posts in the archive.
Very last week a law company which scrapped obituaries and accident reviews to build blog site posts which includes the deceased’s identify preferred their blog site in a legal weblog archive.
Blogs penned by promoting professionals are frequently submitted. They are authored “on behalf” of Sally Smith (the attorney publishing the blog site). The content material is shallow, at ideal. Generally junior high level.
Head you, the Archive is producing a human body of regulation of worth to the lawful profession and the general public – that is currently being syndicated to bar associations, law educational facilities, publishers, continuing schooling associations and investigate and AI platforms.
These individuals have no curiosity in the junk that lawyers, legislation corporations and other companies are hawking as a authorized blog.
Posted expectations for a blog’s inclusion in the Archive and very good taste never make a difference when you just really don’t treatment no matter if you offend some others or give our authorized profession a bad title.
Who’s dependable for all of this?
In the end it’s the attorneys. Their cash fuels the advertising and marketing companies and the lawyers’ unknowing legislation business staff who imagine this is marketing.
It is also the legal advertising and marketing individuals. Like lots of legal professionals, it is how do we make a lot more and more money. No make a difference no matter if what we offer is unethical for legal professionals to use, no make a difference how disgusting it may possibly be and no matter they hurt the legal career from which they make their income.
”Content advertising and marketing,” regretably, for quite a few, means putting up whatsoever it requires to reach search motor rankings. Look for engine rankings are all you have when you have neither associations nor a popularity, the main way lawyers get their work.
Scarier yet, it’s some of the identical authorized advertising and marketing folks who teach legal professionals what to do to sector themselves on the web. They are even invited to legal and bar affiliation conferences.
Not recognizing greater, and considering every person else does it, attorneys follow along and shell out the money for this promoting.
Never get me erroneous, there are some exceptional authorized advertising professionals and providers. I am not referencing them.
There are also hundreds of lawyers who are carrying out them selves and our occupation happy in the way they are marketing and advertising themselves by supporting men and women by using the Internet in a authentic and genuine way.
Would seem attorneys have drifted so significantly from how lawyers place with each other a e-book of enterprise several years back – and how the Web was initial applied by legal professionals to get do the job, a lot less than twenty 5 decades in the past.
It is a disgrace.