July 20, 2024


Advocacy. Mediation. Success.

How to Determine Which Social Media Networks Work Best for Your Firm

Initially printed on Sept. 9, 2015, and updated on Oct. three, 2019:

Just one of the most popular concerns I get from lawyers is how to recognize the appropriate social media networks for their firms.  Frankly, it’s not that challenging.

The most essential factor in pinpointing the appropriate social media platform is to know your concentrate on current market.   If you really don’t know that, then any promoting you are accomplishing wherever is just a shot in the darkish.

As soon as you know the features of your current market, you can then concentrate on the social media networks that do the greatest career of reaching that audience.  Listed here are demographic breakdowns on the most popular social networks from SproutSocial:






If your current market is organization-to-organization, you want to have a sturdy presence on LinkedIn.  If you current market to people, then Facebook is your greatest guess.  If you want to go immediately after a woman clientele, then be positive you have some presence on Pinterest.

As soon as you have carried out the required research on being aware of your prospect inside and out, then it’s a lot much easier to discover the greatest locations to attain them.

Up coming, to create a social media prepare for your legislation business, acquire the following six-move technique:

Step 1:  Select your social media networks.  Frankly, you really don’t want or require to take part on every single social media network out there.   Where you require to be is in which your consumers and prospective customers are – see above to determine that out.

Step two:  Full your profiles.  As soon as you have chosen your social media networks, you require to entire your profile on every network.  Consist of both visuals and text and make your profiles constant throughout all the platforms.  Be positive to include things like your deal with for area Web optimization and to permit people today discover you very easily.  Consist of your principal key phrases.  Hold the content material contemporary by updating.

Step three:  Obtain your voice.  Shell out some time on every social network you have picked to take part on to find the appropriate tone and voice for your posts.  Because social media networking is a lot like offline networking, be on your own.  Understand what is correct — and not — to share.

Step four:  Schedule your posts.  Collaborating on social networks means just that — participating!  Exploration exhibits that you ought to be putting up on Facebook 5-10x/week, Twitter at least 5x/day, and LinkedIn at the time every single weekday. Try to include things like an picture with most if not all posts — analysis also exhibits posts with pictures get shared up to 35% a lot more.

Step 5:  Review, examination and repeat.  Check your stats on your social media networks to see what posts are having the most traction on the web — you can use a reporting tool like Buffer Analytics to develop a dashboard for all your networks so you can review stats at a look.   Then repeat your successes.

Step six:  Automate and engage.  There are numerous on the web tools you can use to automate the scheduling of your posts that will preserve you a whole lot of time and help you to retain matters managing efficiently when you are way too chaotic or absent.  Even so, there does require to be a particular person dependable for checking your social media networks so feedback or concerns are answered promptly.

Have to have a lot more assistance? Study this latest post on social media promoting for legislation firms: 7 Social Media Promoting Essentials for Attorneys.  Then click under for my free Lawyer’s Manual to Social Media Rainmaking: